HUSH PUP CO.

Hush Pup Co. empowers dog parents to understand the underlying issues that lead to behavioral problems. Their success comes from putting the dog first. They are committed to creating calm, confident companions. To attain this sense of harmony, they provide a compassionate and customized solution to inform and aid pet owners. They needed a lighthearted, playful, innocent feel for their brand, representing their message while maintaining a luxurious feel.

PROCESS

The client is a small business owner who has a Dalmatian with a lot of anxiety. She wanted to create a solution for other dog owners through CBD.

My goal was to diverge from other dog brand competitors by creating a mark that was abstracted but still has a nod to dogs. The primary logo ended up being inspired by a dog’s spot in its coat which is familiar to dog owners while maintaining a personal connection between the client and her dog.

Paired with a modern and elegant display font, the brand holds a sense of luxury making it feel young yet sophisticated.